Tuesday, February 8, 2005

ABC To Launch Radio's First Hispanic Network

ABC Radio Networks is preparing to launch this fall the radio industry’s first Hispanic network. The Hispanic Advantage Network will be measured by RADAR, Arbitron’s network radio service. It will include inventory made possible by ABC’s five-year deal with Spanish Broadcasting System last November to syndicate the Spanish-language radio group’s top-rated morning shows hosted by Renan Almendarez Coello and Luis Jimenez. Also included in ABC’s new network will be inventory from ESPN Deportes, broadcast on about 32 stations, and ABC Radio Network’s Hispanic Major League Baseball coverage... With top radio groups, Clear Channel and Viacom’s Infinity Broadcasting, making commitments to Hispanic radio, it was only a matter of time before the once, local, niche format developed a national presence...

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