Tuesday, February 8, 2005
Rush Beats Air America Radio in New York
All of this talk of Air America's ratings success may be, well, just hype. Despite the frontal assault launched by the upstart liberal network against Rush Limbaugh in New York, AA appears to have fallen flat as Rush's ratings soared... A recent edition of Mediaweek reported that ratings at Rush's flagship WABC in New York had been setting records. In fact the 2004 fall Arbitron ratings found that WABC had its best rating ever since 1994, making it the top AM station in the market. During the same period, Air America, which airs on New York's WLIB, saw its ratings share drop from 1.4 to 1.2. The reason? Let's just call the phenomenon of lower ratings "the O'Franken Factor."...
Posted by blogger at 11:55 PM