Wednesday, February 9, 2005

Urban Radio Listeners Are Big Spenders

Urban radio listeners are big spenders in many significant retail categories, including automotive, sports apparel, wine, and wireless services says a recent study by Scarborough Research... The report outlined that when it comes to automotive, one of the top advertising categories for radio, Urban radio listeners are 52 percent more likely than all U.S. adults to plan to purchase a luxury vehicle during the next year. This accounts for more than one-quarter (27 percent) of intended luxury vehicle purchases nationally during the next 12 months... Urban radio listeners also demonstrate purchasing power when it comes to sports apparel accounting for more than one-third (35 percent) of consumers who spend $500 or more on athletic clothing yearly. In the sports league and team apparel category, listeners are more than twice as likely as all consumers to have purchased NBA apparel and 37 percent more likely to have purchased NFL apparel in the past year. In addition, listeners who purchased athletic shoes during the past year spent an average of $142 on these shoes, versus the national average of $123...

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